Bloomberg: “Microsoft Outpaces Apple in Customer Satisfaction”

 

It is great to see the excitement for Windows 7 translating into customer satisfaction with Microsoft overall. Earlier this week, Bloomberg posted an article headlined “Microsoft Outpaces Apple in Customer Satisfaction” that examined data gathered by YouGov Plc showing that Windows 7 has contributed more than twice as much to Microsoft’s customer satisfaction than Snow Leopard has to Apple’s. The data shows that customer satisfaction for Microsoft was at 64% the day before Windows 7 launched on Oct. 22nd, rose to 67% in the following week, and grew to 73% by the end of 2009 for a total increase of 14%. After Apple’s August 28th release of Snow Leopard, customer satisfaction rose 1% to 65% in the first week and grew 6.9% by the end of the year.

Business buyers will also likely take note, according to InformationWeek who said, “For CIOs, this news is likely to inspire additional confidence that Windows 7 can be regarded as a viable upgrade strategy.”

 

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