Search engine Google lost a little ground in search engine traffic in June to both Yahoo and Microsoft sites, but the tech behemoth has nowhere to go but down.
Google has a market share of 62.6 percent, down from 63.7 in May, according to ComScore. Both Yahoo and Microsoft’s sites including its flagship search tool, Bing, saw gains, each increasing their numbers from 18.3 to 18.9 percent and 12.1 to 12.7 percent, respectively, from May to June. (Msnbc.com is a joint venture of Microsoft and NBC Universal.)
Yet all three search engines experienced growth year over year, with Bing leading the pack at 77 percent volume growth last year. Google grew 12.7 percent.
As numbers go, the data isn’t amazingly good or bad, it’s simply pointing out the fact that when a company holds the majority of anything — be it fast-food restaurants or search engines — it is in danger of losing its hold on the market.
At close to 63 percent, Google is the undisputed leader in search engine traffic, but with about 10 years on the scene it’s likely at saturation point — or it has as many users as it’s going to get unless something revolutionary happens. Microsoft’s Bing, a newcomer which uses the computational search tool Wolfram Alpha, is an antidote to Google’s all-seeing algorithm. Refining search results doesn’t seem to be Google’s strong suit.